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SUPREME is an American skateboarding shop and clothing brand established in New York City in April 1994 The brand caters to the skateboarding, hip hop, and rock cultures, as well as to the youth culture in general. The SUPREME THE BRAND produces clothes and accessories and . also manufactures skateboards. Its shoes, clothing, and accessories are sold extensively in the secondary market.The distinctive red box logo withSUPREME in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.

The brand was founded by JAMES JEBBIA Although he was born in the US, he lived in England until he was 19.The first Supreme store opened on Lafayette Street in downtown Manhattan in 1994.It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store and still feel comfortable.In 2004, a second location was opened on Fairfax Ave in Los Angeles, Californiawhich is nearly double the size of the original New York City store and features an indoor skate bowl. Other locations include Opening in March 2016, London Opening in September 2011, Tokyo (Harajuku, Daikanyama and Shibuya), Nagoya, Osaka, and Fukuoka.The additional locations emulate the original Lafayette Street store's design. Supreme stocks its own clothing label and Vans, Nike SB, Spitfire, Thrasher and Girl Distribution Company.On October 3 2017 Supreme announced a much speculated store would open in Brooklyn, New York. It opened October 5 2017 and is their 11th and most recent store, as well as the second store in New York City.On October 6 2017 Supreme founder Jebbia confirmed that the skater-inflected label had sold a significant stake in the company of roughly 50% (around $500 million) to private equity firm The Carlyle Group.